Get to know us

We started as a small tea traders firm in downtown Peshawar, aiming to establish a small tea brand. It soon became obvious that it would make sense to help our clients see beyond the tea business to food FMCG and onward various products and projects to go. Currently, we offer food FMCG, Machinery, full turn-key units, Raw materials to our clients, and market services in order to help our customers find their products and projects as seamlessly and painlessly as possible.

Our mission

We're on a mission to change the way the how market works. Rather than offering one service or another, we want to combine as many and make our clients' lives easy and carefree. Our goal is to match our clients with the perfect service that fits their tastes, needs, and budgets.

Our vision

We want to live in a world where people can buy desirable products that match their needs rather than having to find a compromise and settle on the second-best option. That's why we take a lot of time and care in getting to know our clients from the moment they reach out to us and ask for our help.

Our team

Our strength lies in our individuality. Set up by Ahmad Shah, the team strives to bring in the best talent in various fields, from Product sourcing, and logistics to competitive prices and sales.

Ahmad Shah

Founder / CEO UK-EU

Riaz Afridi

Director / Coordinator Global

Imtiaz Afridi

Regional Director UK-USA

Atizaz Khan Afridi

Director Sales and Logistics Pakistan